Because the HMDA LAR data covers 90-92% of all mortgage activity in the U.S., incorporating insights through HMDAVision into marketing, mortgage banking product, capital markets, and hiring practices is essential for the longevity of a lending institution, regarding of its size or type.
HMDAVision not only preserves the depth of the data, but it also blends in additional large data sets like the Census demographics and housing data, NMLS data, assessment area location data, and soon - flood data.
As HMDA LAR data is foundational to understanding the mortgage market, there are multiple use cases for it and they are all expressed in HMDAVision - from fair lending to marketing and product development.
HMDAVision is the basic layer of mortgage market intelligence for any player in the housing finance industry.
HMDAVision helps marketers in local market analysis, market segmentation, planning outreach, and hiring LOs with skills and background matching the local demand. Tap into the rich demographic, geographic, and loan insights to improve marketing effectiveness.
Insights from HMDAVision can guide the development of new loan products tailored to investor preferences, enhancing the lender’s market position. HMDAVision can provide detailed insights into which types of investors are buying specific types of loans. Understanding investor preferences allows mortgage banks to tailor their loan offerings to meet market demand more effectively.
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HMDAVision can provide detailed insights into which types of investors are buying specific types of loans. Understanding investor preferences allows mortgage banks to tailor their loan offerings to meet market demand more effectively.
Mike Mayer
Senior Analyst, Stratmor Group
Alex Blum
General Manager, MRC
Cristian Correa
SVP, National Diversity Lending, Caliber Home Loans