Bring your questions about your target markets, products, and competitors across ~80,000 census tracts, and get immediate answers in HMDAVision.
Did you know that the HMDA data modeled in HMDAVision, ~100 million loan-level transactions, can help you with your sales strategy? Start by performing competitive analysis with laser precision at every geographic level, including census tract.


Market Segmentation

HMDAvision allows you to perform this type of analysis in minutes so that you can spend more time strategizing how to hone your product, lead gen, and sales strategy for maximum success.
Understand the property market at a local level. For example, perform an analysis of the purchase market for vacation homes in a state. Understand how this segment has been served and by whom.
Competitive analysis
Did you know that the HMDA data modeled in HMDAvision, includes detailed loan application data for over 4000 single-family and multi-family lenders?

Bring your questions about your competitors and markets - HMDAVision delivers the answers.
Measure Rank and Market Share
HMDAvision allows you to find the answers with laser precision all the way down to the census tract.
Do you know your market power and brand awareness in your local market or borrower segment or product segment?
Katy, TX 77413: Competitive Landscape of 1st-lien, Closed-end, Home Purchase Originations for 1-4 units.
Define Your Markets and Competitors
Before you can measure your market share you need to know the boundary of your market. With HMDAvision you can analyze, define, or adjust your market and identify your competitors. Powerful geo location filters allow for both interactivity and precision of targeting. Side-by-side comparisons with the choice of a peer group, or a named peer, allow for immediate analysis of lending patterns in your market from the census tract all the way to the national level, with detailed filters for borrower, product, and property type.
Do you need to adjust the boundaries of your sales territory and market?
SWOT Analysis
HMDAvision is your go-to tool! You will be able to perform SWOT analysis rapidly, consistently, and accurately. Discover your strengths and note any weaknesses, identify opportunities and threats and move your strategy forward with confidence.
Do you need a data-driven SWOT analysis?
SWOT enables you to look at your current capabilities relative to meeting a new lending need.
What our customers say about HMDAvision
HMDAvision does not have a minimum seat level. There are no implementation fees. The subscription is structured to renew annually but you control this and can unsubscribe at any time.
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