Analysis of the use of loan products in the identified market by borrower demographic: product mix, features, originations by tract, e.g. majority-minority, LMI.
Perform loan type analysis.
Compare loan features like loan purpose, loan amount, Loan Term, Amortization, I/O, Balloon, lien status, occupancy status, among many others.
Compare loan pricing interest rate, rate spread, CLTV, DTI, discount points, origination charges, loan costs, lender credits.
Analyze your peers in this market - are their product offerings reach your target population more effectively?
How do you compare against the market?